![]() Last month at our virtual event, Stream On, we announced that we would be ev olving and expanding our beloved Daily Mix family by adding more playlists that are increasingly personalized to you and evolve over time-so you have more recommendations to choose from based on your moods and interests. Gustav Söderström, Spotify’s Chief R&D Officer, said it best : “There isn’t just one Spotify experience. There are actually more like 345 million different Spotify experiences-one for each listener. ![]() This gives us the ability to drive discovery in a way that audio has never seen before.” Every day, half a trillion events-whether they are searches, listens, likes, or countless other actions-take place on Spotify, powering and guiding our machine learning system. ![]() Now, we’re excited to share three new mix categories with clearer names that are easier to understand and remember, that will evolve with you: artist mix, genre mix, and decade mi x. Each mix is created with you at the core, based on your listening habits and the artists, genres, and decades you listen to most.Based on the music you already love, while offering a new opportunity for discovery, these new Spotify Mixes represent the next generation of focused, personalized offerings at Spotify-right at your fingertips.Įach mix category will have several playlists featuring artists, genres, and decades you listen to often. Then, we supplement by adding in songs we think you’ll love, meaning they’ll be filled with the music you have on repeat alongside some fresh picks.They’re rooted in familiarity, meaning that you won’t just hear your favorite artists, but your favorite songs from those artists.
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